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Strategic planning and analysis are the heart of a successful marketing program, providing a roadmap for your activities and a standard to measure results and for ongoing evaluation. Effective branding, market positioning, message positioning, and strategy development for your organization and campaigns are continually evaluated to craft the most effective means of highlighting your strengths.
American Marketing is expert at pulling together goals, timelines, budgets and assignments into a unified marAmerican Marketing draws on all media channels — print, broadcast and outdoor advertising, direct mail, public relations and Web 2.0 — to create the optimal mix to reach your goals.keting plan that stakes out a clear path to your bright future — one that minimizes waste by cutting out unproductive efforts and maximizes revenue and long-term customer/donor loyalty.
American Marketing puts together the perfect creative mix from our large talent pool to meet your individual needs and bring your unique qualities to light. Our innovative team of creative directors, copywriters, photographers, videographers, web and graphic designers, art directors, and voice-over artists — experienced in a wide range of media — will bring fresh insights to your advertising, collateral, direct mail and website to get the results you want.
Your American Marketing creative team will massage your message so it’s tailor-made for each of your audiences. Then craft the content, look and feel of that message so that your prospects don’t just notice your message but act on it.
With a clear strategic plan in place and the creative ready to go, American Marketing then brings all the pieces together to launch your successful marketing effort.
Printers, radio stations, television stations, newspapers, direct mail, Internet search engines all have their own language. And American Marketing is fluent in all of them so we can save you time and money. Outsource to American Marketing and let us be your translator and guide, safely steering you to the best rates and placement for your marketing message.
American Marketing has a wealth of experience working with nonprofit organizations. Whether you need to expand your membership or increase contributions from existing donors, we can help. We develop and enhance direct mail programs. We understand how to combine the best online — including social networking, email, web donation — and offline programs — including direct mail and major donor cultivation — to generate an efficient and cost-effective means of donor bonding, continuing communication and financial support.
American Marketing will help you build a strong following that remains loyal and generous year after year — the fundamental strategy to a healthy and sustainable future for any organization.